McDonald's Treasure Land Adventure is a 1993 platform game developed by Treasure and published by Sega for the Sega Genesis. Based on the McDonald's fast food restaurant chain, specifically its McDonaldland marketing campaign, players control Ronald McDonald in his efforts to retrieve the missing pieces of a map that lead to the location of a buried treasure from a group of villains. Ronald can defeat enemies by using a magic attack and can latch onto hooks with his scarf to reach higher platforms.
Treasure Land Adventure was developed by Treasure in conjunction with the run and gun video game Gunstar Heroes (1993). Sega commissioned Treasure to design a McDonald's game after the company was ineligible to receive a publishing contract to develop games for the Genesis. Treasure president and project programmer Masato Maegawa mandated that the game had to be faithful and respectful to the McDonald's licensing and characters during production.
Both at release and retrospectively, the game was praised for its gameplay and graphical style and is cited as one of the better licensed games from the era. Some believed it lacked the same polish and hardware-pushing graphics as Treasure's other titles.
McDonald's Treasure Land Adventure is a platform game based on the McDonaldland advertising campaign. The story follows Ronald McDonald and his friends—Grimace, Hamburglar, Birdie the Early Bird, and the Fry Kids—discovering a piece of a treasure map during a walk through the forest, with the other three pieces having been stolen by a group of villains. Ronald sets out to retrieve the missing pieces and find the location of the treasure.
The player controls Ronald throughout the game's four worlds: Magical Forest, Magical Town, Magical Sea, and Magical Moon, which are divided into three stages each. Ronald can shoot a forward-moving magic attack to defeat enemies, and can use his scarf to attach to grapple hooks to reach higher platforms. Ronald's health is represented by red jewels, and he will drop one when he is hit by an enemy or falls into a pit. Throughout the game, Ronald can collect bags of gold that can be used in stores found in certain levels. These stores sell a variety of items, including additional jewels, power-ups that increase the strength of his magic attack, and balloons that allow him to safely glide over enemies and obstacles. The third level of each world concludes with an end-level boss that must be defeated by letting them suck up one of Ronald's jewels; Ronald can find one of his friends in these levels that provide him tips for defeating these bosses.
